
Build practical paid advertising skills with live online PPC training in Bangalore from Delphin Digital Academy. Learn how to research keywords, create Google Ads campaigns, track conversions, optimise advertising budgets and prepare performance reports through instructor-led classes and hands-on assignments.
The programme is designed for students, job seekers, marketing professionals, freelancers and business owners who want more than theoretical lessons. You will work on practical campaign exercises, build a PPC portfolio and receive structured placement assistance that includes resume support, interview preparation and career guidance.
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Course highlights:
- Live online instructor-led classes
- Practical Google Ads assignments
- Hands-on PPC projects
- Portfolio development support
- Placement assistance
- Certification preparation guidance
- Weekday and weekend batch options
PPC Training Course in Bangalore – Course Overview
Our PPC training course in Bangalore helps learners understand how paid advertising campaigns are planned, created, measured and improved.
The course focuses on practical Google Ads skills, including Search campaigns, Display advertising, remarketing, Shopping campaigns, Performance Max, Demand Gen, YouTube Ads, keyword research, Smart Bidding and conversion tracking.
Unlike recorded courses that only explain platform features, our live online classes allow learners to watch campaign demonstrations, ask questions, complete assignments and receive feedback from an experienced trainer.
By the end of the programme, you should be able to create a campaign strategy, select relevant keywords, structure ad groups, write advertisements, configure tracking and evaluate PPC performance using meaningful business metrics.
| Course detail | Information |
|---|---|
| Training mode | Live online |
| Location focus | Bangalore and nearby areas |
| Course duration | [Insert confirmed duration] |
| Skill level | Beginner to advanced |
| Batch options | [Insert weekday and weekend timings] |
| Practical projects | [Insert confirmed number] |
| Certification | Course completion and certification guidance |
| Career support | Placement assistance |
| Eligibility | Students, professionals, freelancers and business owners |
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Why Learn PPC Advertising?
Businesses use paid advertising to reach potential customers when they are actively searching for products, services or solutions. However, running successful PPC campaigns requires more than selecting a few keywords and setting a daily budget.
A trained PPC professional must understand search intent, campaign structure, audience targeting, bidding, tracking, landing-page relevance and performance optimisation.
Learning PPC can help you develop a measurable marketing skill that is valuable across digital agencies, ecommerce companies, start-ups, corporate marketing teams and service businesses.
Build an In-Demand Performance Marketing Skill
PPC professionals help businesses generate leads, sales, website visits and enquiries through paid advertising platforms. The ability to manage budgets and demonstrate measurable results can support opportunities in paid search, digital marketing and performance marketing roles.
Learn to Manage Advertising Budgets
The course teaches you how to distribute campaign budgets, evaluate cost per click, reduce wasted advertising spend and optimise campaigns based on performance data.
Understand Leads, Sales and Return on Ad Spend
You will learn how to evaluate metrics such as impressions, clicks, click-through rate, conversions, cost per lead, cost per acquisition and return on ad spend.
Support Business Growth with Measurable Campaigns
PPC knowledge can help business owners, freelancers and marketing professionals make informed advertising decisions instead of relying entirely on external agencies.
Why Choose Delphin Digital Academy as Your PPC Training Institute in Bangalore?
Choosing the right PPC training institute in Bangalore requires more than comparing course fees or the number of syllabus modules.
An effective programme should provide current platform knowledge, practical experience, trainer guidance and career support. Delphin Digital Academy combines live online learning with assignments, practical projects and structured placement assistance.
Live Online Training for Bangalore Learners
Attend interactive online classes from anywhere in Bangalore without spending time travelling to a classroom.
During the sessions, the trainer can demonstrate campaign creation, keyword research, bidding settings, conversion tracking and reporting through screen sharing. Learners can ask questions, participate in discussions and understand how PPC decisions are made in real campaign situations.
Practical Google Ads Campaign Experience
The course goes beyond theoretical definitions. Learners work on structured exercises related to campaign planning, keyword selection, ad copywriting, tracking and optimisation.
Practical activities help you understand how separate PPC elements work together to support business objectives.
Placement Assistance After Course Completion
Placement assistance is provided to help eligible learners prepare for PPC and digital marketing job opportunities.
The support may include:
- Resume preparation
- LinkedIn profile guidance
- PPC portfolio development
- Mock interviews
- PPC interview questions
- Career counselling
- Job-role guidance
- Relevant opportunity sharing
Placement assistance does not mean guaranteed employment. Final hiring decisions depend on the learner’s skills, project performance, interview results and the employer’s requirements.
Build a Job-Ready PPC Portfolio
Recruiters may ask candidates how they would structure a campaign, choose keywords, manage budgets or improve an underperforming account.
During the course, learners can prepare documents and project work that demonstrate their understanding of:
- Campaign structure
- Keyword research
- Negative keywords
- PPC ad copy
- Conversion tracking
- Budget planning
- Campaign audits
- Performance reporting
- Optimisation recommendations
Learn Current PPC Campaign Types
The curriculum covers commonly used advertising formats and measurement practices, including:
- Google Search campaigns
- Performance Max
- Demand Gen
- Display campaigns
- Remarketing
- Shopping campaigns
- YouTube advertising
- Smart Bidding
- GA4
- Google Tag Manager
- Enhanced conversions
- Lead-quality measurement
Personalised Doubt-Clearing and Project Feedback
Learners receive opportunities to clarify campaign concepts and improve their assignments based on trainer feedback.
This structured approach helps students understand why a campaign decision is made rather than simply memorising platform settings.
What Will You Learn in This PPC Course?
After completing the training and practical assignments, you should be able to:
- Understand how PPC advertising works
- Define campaign objectives
- Plan campaigns around business goals
- Conduct keyword and competitor research
- Analyse keyword intent
- Organise campaigns and ad groups
- Write relevant PPC ad copy
- Create responsive Search Ads
- Select location and audience targeting
- Choose suitable bidding strategies
- Plan daily and monthly campaign budgets
- Set up conversion actions
- Understand GA4 and Google Tag Manager
- Create remarketing audiences
- Plan Display and YouTube campaigns
- Understand Shopping and Performance Max campaigns
- Review Search Terms reports
- Identify irrelevant clicks and wasted spend
- Analyse cost per lead and return on ad spend
- Audit underperforming campaigns
- Prepare PPC performance reports
- Present campaign recommendations to clients or managers
PPC Training Syllabus
The curriculum is organised into practical modules so that learners can understand PPC from campaign planning through reporting and optimisation.
Module 1: PPC and Google Ads Fundamentals
Start with the core concepts required to understand paid advertising.
Topics include:
- What PPC advertising is
- PPC compared with organic marketing
- Common PPC pricing models
- Cost per click
- Cost per thousand impressions
- Cost per acquisition
- Return on ad spend
- How the Google Ads auction works
- Ad Rank fundamentals
- Google Ads account structure
- Campaign, ad group, ad and keyword hierarchy
- Business objectives and campaign goals
- Understanding conversion actions
Module 2: PPC Strategy and Competitor Research
Learn how to plan a campaign before spending money.
Topics include:
- Understanding the business objective
- Defining the target audience
- Mapping the customer journey
- Analysing search intent
- Reviewing competitor advertisements
- Identifying offers and messaging
- Evaluating landing pages
- Setting campaign objectives
- Budget forecasting
- Creating a campaign plan
- Selecting meaningful performance indicators
Module 3: Keyword Research and Targeting
Keywords influence when and where Search Ads appear. This module explains how to identify valuable searches and avoid irrelevant traffic.
Topics include:
- Google Keyword Planner
- Commercial and informational intent
- Brand and non-brand keywords
- Keyword match types
- Exact match
- Phrase match
- Broad match
- Negative keywords
- Keyword grouping
- Search volume and competition
- Cost-per-click estimates
- Search Terms reports
- Building negative-keyword lists
- Local keyword targeting
Module 4: Google Search Campaigns
Learn how to build a structured Search campaign from the beginning.
Topics include:
- Campaign creation
- Campaign objectives
- Network settings
- Location targeting
- Language targeting
- Audience settings
- Daily budget selection
- Ad schedules
- Device considerations
- Ad-group structure
- Keyword selection
- Responsive Search Ads
- Final URLs
- Display paths
- Ad assets
- Call assets
- Sitelink assets
- Callout assets
- Structured snippets
- Brand and non-brand campaign structure
Module 5: PPC Ad Copy and Landing-Page Alignment
Successful PPC campaigns require consistency between the keyword, advertisement and landing page.
Topics include:
- Understanding customer problems
- Writing relevant headlines
- Communicating benefits
- Using offers responsibly
- Creating strong calls to action
- Writing within platform limits
- Matching advertisements with search intent
- Improving message consistency
- Evaluating landing-page relevance
- Reviewing form length
- Reviewing mobile experience
- Identifying conversion barriers
- Planning ad-copy tests
Module 6: Budgeting and Smart Bidding
Learn how Google Ads bidding strategies work and how to choose them based on campaign objectives and available data.
Topics include:
- Manual and automated bidding
- Maximise Clicks
- Maximise Conversions
- Target cost per acquisition
- Target return on ad spend
- Conversion-value bidding
- Budget pacing
- Daily and monthly spending
- Learning periods
- Campaign data requirements
- Bid-strategy evaluation
- Limited-by-budget status
- Budget reallocation
- Preventing uncontrolled spending
Module 7: Conversion Tracking with GA4 and Google Tag Manager
Campaign optimisation becomes unreliable when conversions are not measured correctly.
Topics include:
- What a conversion is
- Primary and secondary conversion actions
- Form-submission tracking
- Phone-call tracking
- Website actions
- Google Ads conversion tags
- Google Analytics 4 events
- GA4 key events
- Google Tag Manager fundamentals
- Tag, trigger and variable concepts
- Testing tags
- Debugging tracking errors
- Enhanced conversions
- Qualified lead measurement
- Converted lead measurement
- Offline conversion imports
- Attribution fundamentals
- Tracking diagnostics
Module 8: Display and Remarketing Campaigns
Learn how to reach users across websites, apps and Google-owned inventory.
Topics include:
- Display campaign objectives
- Responsive Display Ads
- Image and text assets
- Audience segments
- Custom segments
- In-market audiences
- Affinity audiences
- Website remarketing
- Customer Match fundamentals
- Placement targeting
- Placement exclusions
- Content exclusions
- Frequency management
- Brand-safety considerations
- Display campaign optimisation
Module 9: Shopping Ads and Merchant Center
This module introduces product-based advertising for ecommerce businesses.
Topics include:
- Google Merchant Center
- Product-feed fundamentals
- Product titles and descriptions
- Product identifiers
- Feed diagnostics
- Policy issues
- Shopping campaign structure
- Product groups
- Budget and bidding considerations
- Ecommerce conversion tracking
- Feed optimisation
- Product-performance analysis
Module 10: Performance Max Campaigns
Performance Max allows advertisers to access multiple Google advertising channels through a goal-based campaign.
Topics include:
- Understanding Performance Max
- Suitable campaign objectives
- Asset groups
- Images, videos, headlines and descriptions
- Audience signals
- Search themes
- Product feeds
- Final URL settings
- Brand exclusions
- Location settings
- Budget allocation
- Conversion goals
- Asset reporting
- Search-category insights
- Campaign evaluation
- Performance Max optimisation
Module 11: YouTube and Demand Gen Campaigns
Learn how visual and video advertising can support awareness, consideration and conversion objectives.
Topics include:
- YouTube advertising objectives
- Video-ad formats
- Audience targeting
- Keyword and topic targeting
- Placement targeting
- YouTube Shorts advertising
- Video creative fundamentals
- Demand Gen campaign structure
- Image and video assets
- Audience segments
- Product feeds
- Creative testing
- Channel controls
- Conversion measurement
- Campaign optimisation
Module 12: Campaign Optimisation and Reporting
Launching a campaign is only the beginning. This module teaches learners how to analyse performance and make structured improvements.
Topics include:
- Search-term analysis
- Negative-keyword expansion
- Quality Score
- Expected click-through rate
- Ad relevance
- Landing-page experience
- Click-through rate analysis
- Conversion-rate analysis
- Cost-per-conversion analysis
- Location performance
- Device performance
- Audience performance
- Time-of-day analysis
- Budget reallocation
- Ad-copy testing
- Campaign experiments
- Diagnosing performance drops
- Looker Studio fundamentals
- Client reporting
- Management reporting
- PPC account audits
- Creating optimisation roadmaps
Bonus Module: Paid Social Advertising Fundamentals
Where included in the confirmed curriculum, learners may also receive an introduction to:
- Meta Ads Manager
- Facebook and Instagram campaigns
- Lead-generation campaigns
- Audience targeting
- Creative testing
- LinkedIn Campaign Manager
- LinkedIn lead-generation campaigns
- Cross-channel performance reporting
Work on Hands-On PPC Projects
Practical projects help learners connect platform knowledge with real business requirements.
The project format may include local service campaigns, ecommerce campaigns and account-audit exercises.
Local Lead-Generation Campaign
Plan a Google Search campaign for a Bangalore-based service business.
Possible project outputs include:
- Business and audience overview
- Keyword research sheet
- Keyword-intent classification
- Campaign and ad-group structure
- Negative-keyword list
- Responsive Search Ad copies
- Location-targeting plan
- Budget recommendation
- Conversion-tracking plan
Ecommerce Advertising Campaign
Create a campaign plan for an ecommerce business using Shopping or Performance Max.
Possible outputs include:
- Merchant Center checklist
- Product-feed review
- Product-group recommendation
- Asset-group structure
- Audience signals
- Budget allocation
- Conversion-value plan
- Return-on-ad-spend reporting framework
PPC Account Audit and Optimisation Project
Review a sample underperforming advertising account and identify improvement opportunities.
Possible outputs include:
- Campaign health summary
- Search-term analysis
- Wasted-spend findings
- Keyword recommendations
- Bid and budget observations
- Conversion-tracking issues
- Ad-copy recommendations
- Landing-page observations
- 30-day optimisation roadmap
Final PPC Portfolio
Your completed assignments can be organised into a portfolio that demonstrates your ability to think through PPC challenges.
The portfolio may include:
- Keyword research
- Campaign plans
- Ad copies
- Audit reports
- Tracking plans
- Performance dashboards
- Optimisation recommendations
- Final campaign presentation
PPC Placement Assistance and Career Support
Delphin Digital Academy provides placement assistance to help eligible learners prepare for relevant PPC, paid media and digital marketing opportunities.
The support focuses on improving employability rather than making unrealistic employment guarantees.
Career Counselling
Understand common PPC roles, required skills and possible career paths based on your education, previous experience and professional goals.
PPC Resume Preparation
Learn how to present your PPC knowledge clearly through:
- Relevant platform skills
- Practical assignments
- Campaign projects
- Certification preparation
- Reporting experience
- Tools covered
- Measurable project outcomes
LinkedIn Profile Optimisation
Receive guidance on improving important LinkedIn sections such as:
- Professional headline
- About section
- Skills
- Project experience
- Certification details
- Career interests
PPC Portfolio Development
Organise your practical work into a portfolio that can support interview discussions.
The portfolio demonstrates how you approach campaign research, setup, tracking, reporting and optimisation.
Mock Interviews
Prepare for practical and theoretical interview questions related to:
- Google Ads fundamentals
- Keyword research
- Match types
- Campaign structure
- Bidding strategies
- Conversion tracking
- Performance analysis
- Campaign optimisation
- Client communication
- Budget management
Job-Opportunity Support
Eligible learners may receive information about relevant opportunities based on available roles and employer requirements.
Employment outcomes depend on factors such as:
- Course completion
- Assignment performance
- Practical knowledge
- Communication skills
- Interview performance
- Employer eligibility criteria
- Market conditions
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Career Opportunities After Completing the PPC Course
A practical PPC course in Bangalore can help learners prepare for entry-level and intermediate opportunities across agencies, start-ups, ecommerce companies and internal marketing teams.
Potential roles include:
- PPC Executive
- Google Ads Executive
- Paid Search Executive
- Search Engine Marketing Executive
- Performance Marketing Executive
- Digital Marketing Executive
- Campaign Analyst
- Paid Media Analyst
- PPC Account Executive
- Media Buyer
- PPC Account Manager
- Freelance PPC Specialist
Job titles and responsibilities can vary between companies. Some roles focus primarily on Google Ads, while others may include paid social advertising, analytics, landing-page reviews and client reporting.
Who Can Join This Pay Per Click Training in Bangalore?
Our pay per click training in Bangalore is suitable for learners from different educational and professional backgrounds.
Students and Recent Graduates
Build practical digital advertising skills before applying for internships or entry-level marketing roles.
Job Seekers
Learn campaign skills, prepare a portfolio and improve your readiness for PPC and digital marketing interviews.
Digital Marketing Beginners
Understand paid advertising through a structured programme instead of learning disconnected topics from multiple online sources.
SEO and Social Media Professionals
Expand your skill set by learning paid search, bidding, conversion tracking and performance reporting.
Marketing Executives
Develop the knowledge required to evaluate paid campaigns, communicate with agencies and analyse advertising performance.
Freelancers
Add PPC campaign planning and management to your service offerings.
Business Owners and Entrepreneurs
Understand how advertising budgets are used, how leads are tracked and how campaign performance should be evaluated.
Career Switchers
Build foundational and practical skills before moving into paid media or performance marketing.
Basic Prerequisites
No coding experience is required.
Learners should have:
- Basic computer knowledge
- Familiarity with internet browsing
- Access to a laptop or desktop
- A stable internet connection
- Willingness to complete assignments
- Interest in digital advertising and analytics
How the Live Online PPC Classes Work
The online learning process is designed to combine instruction, demonstrations, assignments and practical feedback.
Step 1: Attend Live Instructor-Led Classes
Join scheduled online sessions where the trainer explains PPC concepts and demonstrates platform workflows.
Step 2: Watch Campaign Demonstrations
Understand how settings, keywords, advertisements, budgets and tracking are configured through screen-sharing demonstrations.
Step 3: Complete Module Assignments
Apply each concept through practical exercises after relevant modules.
Step 4: Receive Trainer Feedback
Review mistakes, clarify doubts and improve your campaign approach based on feedback.
Step 5: Work on PPC Projects
Combine multiple skills to complete campaign-planning, ecommerce or account-audit projects.
Step 6: Build Your PPC Portfolio
Organise selected assignments and project outputs into a structured portfolio.
Step 7: Prepare for Interviews
Participate in resume preparation, mock interviews and role-specific career guidance.
Step 8: Access Placement Assistance
Eligible learners receive support for relevant career opportunities based on course policies and availability.
Details about class recordings, missed-session support and access duration should be confirmed during the course enquiry.
Meet Your PPC Trainer
The quality of PPC training depends heavily on the trainer’s practical knowledge and ability to explain campaign decisions.
The trainer-profile section should include verified information such as:
- Trainer’s full name
- Professional photograph
- Years of PPC experience
- Industries handled
- Types of campaigns managed
- Google Ads certifications
- Reporting tools used
- Training experience
- LinkedIn profile
Trainer details: [Insert verified trainer biography]
Avoid choosing a course only because it lists a large number of modules. An experienced trainer should be able to explain why a campaign succeeds or fails and show learners how to interpret performance data.
PPC Tools Covered During the Course
Learners are introduced to tools used for campaign planning, tracking, analysis and reporting.
Depending on the confirmed curriculum, tools may include:
- Google Ads
- Google Keyword Planner
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center
- Looker Studio
- Google Trends
- Google Sheets
- Microsoft Excel
- Semrush or a similar competitor-research platform
- Meta Ads Manager
- LinkedIn Campaign Manager
Tool access and paid subscriptions, where required, should be clarified before enrolment.
PPC Certification Guidance
The course provides guidance to help learners prepare for relevant advertising certifications.
It is important to understand the difference between a course-completion certificate and an official platform certification.
Delphin Digital Academy Course Certificate
Learners who meet the applicable course-completion criteria may receive an institute-issued certificate.
Google Ads Certification Preparation
The curriculum can support preparation for relevant Google Ads certification assessments by covering platform concepts, campaign formats, bidding and measurement.
Official certifications are awarded by the respective platform after the learner completes its assessment requirements.
The institute-issued certificate should not be described as an official Google certificate.
Student Reviews and PPC Success Stories
Student reviews can help prospective learners understand the teaching quality, practical exposure and career support offered by the programme.
This section should feature PPC-specific reviews rather than testimonials collected for unrelated courses.
Each learner story can include:
- Learner’s name
- Previous education or role
- Reason for joining
- Course experience
- Practical project completed
- Skills developed
- Career or business outcome
- Photograph or video testimonial
- LinkedIn profile, with permission
Student review: [Insert verified PPC learner testimonial]
Student project: [Insert genuine project example or redacted screenshot]
Career outcome: [Insert verified learner outcome]
All employer, placement and salary claims should be supported by genuine evidence and appropriate learner consent.
PPC Course Fees and Upcoming Online Batches
Course fees may depend on the programme duration, training format, project support and additional learning resources.
Contact the admissions team for the latest information about:
- Course fee
- Course duration
- Upcoming batch date
- Weekday batch timings
- Weekend batch timings
- Instalment options
- Demo-class availability
- Certification details
- Practical projects
- Placement-assistance process
| Batch detail | Information |
|---|---|
| Next batch date | [Insert date] |
| Weekday timing | [Insert timing] |
| Weekend timing | [Insert timing] |
| Course fee | [Insert fee or enquiry option] |
| Duration | [Insert duration] |
| Training mode | Live online |
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Compare Our Live Online PPC Training
| Learning feature | Delphin live online course | Recorded-only course | General digital marketing course |
|---|---|---|---|
| Live trainer interaction | Yes | No | May be limited |
| PPC-focused curriculum | Yes | Yes | Partial |
| Practical assignments | Yes | May be limited | Varies |
| Campaign projects | Yes | Usually limited | Varies |
| Portfolio development | Yes | Usually no | Varies |
| Mock-interview preparation | Yes | No | Varies |
| Placement assistance | Yes | Usually no | Varies |
| Conversion-tracking modules | Yes | Depends on course updates | Partial |
| Current Google Ads campaign types | Yes | Depends on updates | Partial |
Features should be updated if the final course delivery differs from the information above.
How to Enrol in the PPC Course
Enrolling in the programme involves four simple steps.
Step 1: Submit a Course Enquiry
Provide your basic contact information and learning objective through the enquiry form.
Step 2: Speak With a Course Adviser
Discuss the syllabus, course duration, batch timing, fees, projects and placement assistance.
Step 3: Attend a Demo or Counselling Session
Understand the training approach and clarify your questions before enrolling.
Step 4: Select Your Online Batch
Choose an available weekday or weekend batch that matches your schedule.
CTA: Enquire About the Next PPC Batch
Frequently Asked Questions
Is the PPC training available online in Bangalore?
Yes. The programme is delivered through live online classes for learners in Bangalore and surrounding areas. Confirm the upcoming batch schedule with the course adviser.
Does the PPC course include placement assistance?
Yes. Placement assistance may include resume preparation, LinkedIn guidance, portfolio development, mock interviews and relevant job-opportunity support. Employment is not guaranteed.
Do I need previous digital marketing experience?
No. The course begins with PPC fundamentals and progresses to campaign creation, tracking, analysis and optimisation.
Will I work on practical Google Ads projects?
Yes. The course includes assignments and practical campaign exercises. The exact number and format of projects should be confirmed during the enquiry.
Does the syllabus cover Performance Max and Demand Gen?
Yes. The recommended curriculum includes Performance Max, Demand Gen, Search, Display, Shopping, remarketing and YouTube advertising.
Will I learn GA4 and Google Tag Manager?
Yes. The course includes conversion measurement concepts using Google Analytics 4 and Google Tag Manager.
Does the course prepare me for Google Ads certifications?
The course covers relevant Google Ads concepts and provides certification-preparation guidance. Official certification is awarded by Google after successfully completing its assessment requirements.
Is coding knowledge required?
No. Basic computer and internet knowledge is sufficient to begin the course.
Are weekday and weekend batches available?
Weekday and weekend options may be available depending on the current schedule. Contact the admissions team for confirmed timings.
How can I get the course fee and batch details?
Submit the course-enquiry form or speak with the admissions team to receive the latest fee, duration, curriculum and batch information.
Start Your PPC Career with Practical Online Training
Develop the campaign, tracking and reporting skills required to manage paid advertising more confidently.
Delphin Digital Academy’s live online PPC programme combines instructor-led classes, practical assignments, campaign projects, portfolio development and placement assistance for learners in Bangalore.
Whether you are a student, job seeker, marketing professional, freelancer or business owner, the course gives you a structured path to understand Google Ads and performance marketing.
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